06 Jun Champions Helping Champions
Eta Sigma Gamma Members from the Alpha Lambda Chapter spearheaded a campaign in an effort to aid The University of Alabama (UA) community in the wake of the devastating tornadoes of April 27, 2011. The EF-5 tornado that struck Tuscaloosa, Alabama on April 27 was the strongest ever to hit the area.Dozens of people in the community were killed, including four UA students. The campaign, Champions Helping Champions, sought to provide aid to the Tuscaloosa community by selling “Gators Helping the Tide” t-shirts ($15) for two weeks. All proceeds directly benefitted the UA Acts of Kindness fund, established to assist students, faculty and staff impacted by the tornados. At the end of the two-week campaign, ESG sold 530 t-shirts, and earned $5,700 for the UA Acts of Kindness fund. The check was then presented to Dr. Usdan from the University of Alabama prior to the Florida/Alabama football game.